Monday, August 13, 2012

SXSW 2013: Give Me Some Love!

Okay folks -- it's that time again. Time to spread your love this way!

The illustrious Panel Picker for SXSW Interactive 2013. Yes, it's really far away (March), but the voting and panel picking starts now. The public's opinion accounts for roughly 30 percent in the final decision process, so you clicking the "thumb's up" button really does make a huge difference. But wait, what is SXSW?
Scheduled March 8-12, the 2013 SXSW® Interactive Festival will feature five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the SXSW Trade Show and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer. Join us for the most energetic, inspiring and creative event of the year.
I spoke on the first "Jewish" panel at SXSW Interactive back in 2010, and in 2011 I created and hosted/participated in the only Jewish panel at SXSW with the illustrious @susqhb. This year I simply attended SXSW Interactive, thanks to a delicious grant from the ROI Community (of which I'm a 2011 alum).

So at this point, it's a chazakah -- I simply have to go again. Yes, I'll be in Israel, but guess what -- there are ways to make magic happen and I believe in that.

So please go and give my panel -- Getting Social at the Niche Nonprofit -- your love and a thumb's up, and be sure to Tweet it and Facebook it so that we get PLENTY of votes! Here are the details:
If you're AARP or PETA, you've got hundreds of thousands (if not millions) of people backing your niche, nonprofit cause. But when it comes to smaller, localized nonprofits, the work can be a lot more lonely and daunting. Reaching, let alone finding, your audience and engaging them with innovative platforms is soul-breaking work. 
Questions Answered
  1. How do you find a very niche audience in the social universe?
  2. How do you engage with your audience across social platforms?
  3. How do you scale DOWN the campaigns that larger nonprofits find success in?
  4. How do you create a social campaign on a shoestring budget when you're standing alone?
  5. How do you sell the product and the effort to a board or funders who are skeptical -- at best -- about social media?
Oh, and while you're at it ... also give a thumb's up to my bestie @Mottel's panel: Transcendent Tech: Is G-d Rebooting The World?